A FUND RAISER'S NEWSYLETTER FROM JOYAUX ASSOCIATES
A periodic bulletin featuring fund raising, management, and board information.
December 1996
Prevent fraud and scandal. Set up a finance and investment committee that meets regularly and reports to your board. Share power for authorizing investments between the committee and management.
Development investment strategies that match your organizational philosophy. Disclose your investment philosophy and strategy in your financial statements. Ensure that asset statements and investment portfolios are sent directly to the investment committee and your board, not directly to management.
Be suspicious of investments that sound too good to be true. Beware of managers making risky investments when your operations are falling short of budgets or goals. Ask your auditors to review internal accounting, financial controls and your investment management techniques, as well as the bottome line.
[Source: "Instant Fund Raising: A Baker's Dozen," Fund Raising Management, July 1996, Hoke Communications, (516) 746-6700.]
Low-cost fund-raising efforts produce big results. Low-cost holiday solicitations and events can raise money, publicize your work, and win new supporters.
Holiday fund-raisers should be closely tied to your mission and aimed at donors of moderate means. They also should be creative:
- The Starlight Foundation of Los Angeles, which entertains sick children, raised $500,000 over five years through donation agreements with holiday-product manufacturers. Companies tout their connection with the charity in order to boost sales. Vaillancourt Folk Art, for example, donates $2 to $5 from each sale of its $100 "Starlight Father Christmas". For more information, contact Jamie Neal, Associate Development Director, Starlight Foundation International, 12424 Wilshire Boulevard, Suite 1050, Los Angeles, CA 90025; (310) 207-5558, ext. 103.
- Boston's Community Servings, which delivers meals to AIDS patients, raised $74,000 with a Thanksgiving pie sale. 7,000 pies were made by 120 local restaurants. Volunteers and e-mail were used to sell the $20 pies. The not-for-profit paid only for pie tins. For more information, contact David B. Waters, Director of Development and Marketing, Community Servings, 125 Magazine St., Boston, MA 02119; (617) 445-7777.
[Source : "Inexpensive Holiday Fund Raising", The Chronicle of Philanthropy, October 17, 1996.]
Dog bites editor: make sure your news is newsworthy.
Before calling a reporter about an event, ask yourself:
- Does anybody care?
- Will anyone want to talk about it?
- Is there a trend associated with it?
- Is there a local angle?
- Is there a well-known person or organization associated with it?
- Are many people affected by it?
- How will it affect the economy?
- Is there anything unusual about the story, or does it have any conflict or drama?
[Source: Jack O'Dwyer's Newsletter, 271 Madison Avenue, New York, N.Y. 10016; (212) 679-2471. Reported in Non-Profit Nuts & Bolts, Vol. 1, No. 7, February 1996.]
Treat your donor's right, and they'll stay involved. Discuss a "Donor's Bill of Rights" with your board, and adopt it as a policy.
All donors have a right to:
- be informed of the organization's mission; of the way the organization intends to use donated resources; and of its capacity to use donations effectively for their intended purposes.
- be informed of the identity of those serving on the organization's governing board, and to expect the board to exercise prudent judgment in its stewardship responsibilities.
- have access to the organization's most recent financial statements.
- be assured their gifts will be used for the purposes for which they were given.
- receive appropriate appreciation and recognition.
- be assured that information about their donations is handled with respect and with confidentiality to the extent provided by law.
- expect that all relationships with individuals representing organizations of interest to the donor will be professional in nature.
- be informed whether those seeking donations are volunteers, employees of the organization or hired solicitors.
- have the opportunity for their names to be deleted from mailing lists that an organization may intend to share.
- feel free to ask questions when making a donation and to receive prompt, truthful, and forthright answers.
[Source: "A Donor Bill of Rights," developed by the American Association of Fund Raising Counsel, the Association for Healthcare Philanthropy, the Council for Advancement and Support of Education, and the National Society of Fund Raising Executives, November 1992.]
Careful targeting produces $ from "Generation X". People ages 18 to 34 have more faith in private institutions, less in government. They have more disposable income than earlier generations, and a high record of volunteerism and gift giving. To attract GenXers:
- use e-mail to make contacts
- recruit young people as volunteers to build loyalty
- broadcast on the radio -- a favored GenX medium
What are the politics of "Generation X"? Fiscal conservatives. Social liberals. People ages 18 to 34 have more faith in private institutions, less in government. Most say they are political moderates. They would cut both defense and social spending by government.
[Source: "Overlooked Prospects Becoming New Development Gold Mine," Nonprofit Board Report, July 1996. Published by Progressive Business Publications, 370 Technology Drive, Malvern, PA 19355; (800) 220-5000; and "Generation EleX," David Kurtz, The Lafayette Times, July 12, 1995, and "The GenX Philosophy", Dierdre R. Schwiesow, USA Today, July 26, 1995; Reported in Philanthropy Trends That Count, Vol. 3, Issue 4, December 1995; (800) 655-5597.]
Don't get caught by the IRS. New IRS penalties are aimed at abusive pay practices and insider dealings by not-for-profit organizations. If you pay "unreasonable" compensation to an officer, trustee, director or other person in authority, the IRS can hit your organization with a 25% tax on the excessive payment. The manager who approved the payment could face an additional 10% tax. And the person receiving the payment could pay a 200% tax if they don't return the money quickly.
To prevent fraud and abuse, the IRS now requires not-for-profit groups to mail a copy of its Form 990 to anyone who requests it. If you don't, you could pay up to $10,000 in fines. New IRS rules also mean stiffer penalties if you don't file a complete and accurate Form 990.
[Source: Client Information Bulletin, Monti, CPA, 387 Charles St., Providence, RI 02904-2249; (401) 521-1080.]
How diverse is your program support? Nationally, not-for-profit groups get 39.1% of their income from fees for service and other payments. 31.3% of their income comes from governments. 18.4% comes from private contributions, and 4.6% comes from endowment and investment income. The remaining 6.6% comes from other sources.
How do programs spend their money? 85.7% goes to operating expenses. 5.3% is spent on construction and capital improvements. 9% is used for other expenses.
[Source: Nonprofit Almanac 1996-1997: Dimensions of the Independent Sector, $24.95 plus $5 shipping from Jossey-Bass Publishers, 350 Sansome St., San Francisco, CA 94104; (800) 956-7739 or (415) 433-1767. Reported by the Chronicle of Philanthropy, October 3, 1996.]
Internet/World Wide Web Addresses...
Looking for federal funding? Tap into online publications. Grant announcements, program descriptions, agency contacts, and more are included.
- The Catalog of Federal Domestic Assistance, http://www.gsa.gov/fdac/, a massive database of all money and assistance given by the federal government.
- Commerce Business Daily, http://www.govcon.com/", which lists contract and grant opportunities from federal agencies.
- The Federal Register, http://www.access.gpo.gov/su_docs, provides a daily record of all grant announcements, rules, regulations and grant-making activities by federal agencies.
- The Library of Congress (THOMAS), http://thomas.loc.gov, includes a searchable, full-text version of the Congressional Record, the daily record of all activity taking place in the U.S. Congress.
[Source: The Grantseeker's Handbook of Essential Internet Sites, James DeAngeles, Editor. Available for $75 from Capitol Publications Inc., Suite 444, 1101 King St., Alexandria, VA 22314; (703) 683-4100.]
More Information
Youth Issues, Youth Voices: A Guide for Engaging Youth and Adults in Public Dialogue and Problem Solving. Study circle guide to help young people express their views on issues like racial conflict, violence, health, responsible dating relationships and substance abuse. A compact version, The Busy Citizen's Discussion Guide: Youth Issues, Youth Voices is also available. The comprehensive guide is $5; the compact version $1; add $2 shipping and handling on your total order. Available from the Study Circles Resource Center, P. O. Box 203, Pomfret, CT 06258; (860) 928-2616.
Great Transitions: Preparing Adolescents for a New Century. Report of the Carnegie Council on Adolescent Development. Presents recommendations for developing a support system for adolescents that includes families, schools, health care agencies, community and youth-service agencies, and the media. Abridged versions of the report are available free from the Carnegie Corporation of New York, Publications Office, 437 Madison Avenue, New York, N.Y. 10022; (212) 371-3200. For a copy of the full report,
send $10 to the Carnegie Corporation of New York, P. O. Box 753, Waldorf, MD 20604.
Professional Literature Available from Joyaux Associates...
What is Fund Development? Descriptions of tasks ... skills and knowledge needed ... salaries ...
failures ... and hints for success. Excerpted from "Giving RI : 1992 Charitable Giving in RI". $10 prepaid.
Joyaux Associates, 10 Johnson Road, Foster, RI 02825; (401) 397-2534; fax (401) 397-6793.
Gift Management Systems and Information Needs for Fund Development. Manual with sample fund-raising
reports, donor gift histories, and a description of information necessary to make your fund-raising decisions. $25 prepaid.
Joyaux Associates, 10 Johnson Road, Foster, RI 02825; (401) 397-2534; fax (401) 397-6793.
How You Can Enable Your Volunteers. Description of functions and skills to help your volunteers fund raise and
govern. $10 prepaid. Joyaux Associates, 10 Johnson Road, Foster, RI 02825; (401) 397-2534; fax (401) 397-6793.
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Last revised 04/07/97
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