Little Cookbooks: The Alan and Shirley Brocker Sliker Culinary Collection

Free! Take One! Now Ground Beef Stays Juicy, Never Crumbles


This single sheet, which was available on grocer's shelves for shoppers to take, has "Free! Take One" at the top in white lettering on a turquoise background. "Now ground beef stays juicy, never crumbles when you make it with better-blending Carnation" is in black and red print above a color illustration of Carnation Evaporated Milk being poured from a measuring cup into a glass bowl of ground beef. On the left is a can of Carnation Evaporated Milk beside a promotion for the product. At the bottom in a curved gold arrow pointing right is "Try exciting new recipes on other side!" The back has "3 New Ways to Serve Ground Beef" above a recipe for mixing Carnation Evaporated Milk with ground beef for use in three recipes: Hamburgers-On-A-Stick, Meat Loaf and Quick "Broiled Burgers." Each has a color illustration. The front shows a can of Carnation Milk and a bowl of ground beef with Carnation Milk pouring onto it. The back includes three recipes for ground beef.

Donor: Sliker, Shirley Brocker

Brand Name: Carnation Milk

Publisher: Carnation Co. (Los Angeles, Calif.)

1955 (ca.)

24.8 x 14.0 cm


Language: English

Key Terms:

Copyright: This item is under copyright.


Citation: Free! Take One! Now Ground Beef Stays Juicy, Never Crumbles. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at

illustration of king running with tray of tarts


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