The Basic Cake Formula
The wraparound blue cover includes two punched holes on the left side, presumably for a small binder, plus a smaller hole in the upper left of the front cover, with string attached through the hole. Text on the front cover reads The Basic Cake Formula, Second Edition, Standard Brands Incorporated, Fleischmann's Baking Powder, Fleischmann's Spring Laid Eggs Service. There is a string of dots extending on the left side of the cover, from top to bottom. The back cover is blank except text in the bottom right corner reading Printed In U.S.A. Inside pages promote the use of Fleischmann products in making cakes, plus recipes (many accompanied by black and white photographs) organized according to: Re-Mix Bases; Special Cakes and Layer Cakes; Loaf Cake Varieties; Assorted Cup Cakes; and Miscellaneous Varieties.
Donor: Sliker, Shirley Brocker
Brand Name: Fleischmann's Baking Powder
Publisher: Standard Brands, Inc. (New York, N.Y.)
25.1 x 17.5 cm
Copyright: Permission is granted from the copyright owner/holder.
Citation: The Basic Cake Formula. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at http://www.lib.msu.edu/exhibits/sliker/detail.jsp?id=8823