This Business Of Cakes And How To Make It Grow
The front cover begins at the top with a black and white photo of a cake with one piece missing. The title "The Business of Cakes and How To Make It Grow" is written below the illustration in bold, black lettering. The back cover contains a large sack of Swans Down Cake Flour with an orange shadow behind it. Below, there is a promotion for the Swans Down Cake Flour followed by company name and address. The inside pages are dedicated to various recipes that utilize Swans Down Cake Flour in them. All recipes entail a list of the ingredients needed plus directions on how to prepare the dish. There are also informational topics such as Good Technique in Cake Making, Watch the Baking, and Reliable Recipes- A Baking Protection discussed before the recipes. The back end page is made up of several endorsements written in black lettering with the heading "Read What These Bakers Say" written in orange lettering at the top.
Donor: Sliker, Shirley Brocker
Brand Name: Swans Down Cake Flour
Publisher: Igleheart Brothers (Evansville, Ind.)
21.6 x 14 cm
Copyright: This item is under copyright.
Citation: This Business Of Cakes And How To Make It Grow. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at http://www.lib.msu.edu/exhibits/sliker/detail.jsp?id=8607