Little Cookbooks: The Alan and Shirley Brocker Sliker Culinary Collection

Van Houten's Cocoa Best & Goes Farthest

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The front of the trade card features a drawn colored illustration of a happy Dutchman drinking a cup of Van Houten's Cocoa followed by the title "Van Houten's Cocoa Best & Goes Farthest" written in brown lettering. The lower third of the card with the title on it can be folded upwards to find a sad Dutchman drinking a cup of imitation cocoa. The back of the trade card contains various promotions for Van Houten's Cocoa written in purple lettering. The company name and address can be found at the bottom.

Donor: Alan and Shirley Brocker Sliker Endowment Fund

Brand Name: Van Houten's Cocoa

Publisher: C.J. Van Houten and Zoon, Inc. (New York, N.Y.)

1910 (ca.)

14.9 x 7.3 cm

Trade Cards

Language: English

Key term: Cocoa

Copyright: This item is in the public domain.


Citation: Van Houten's Cocoa Best & Goes Farthest. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at

illustration of king running with tray of tarts


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