Little Cookbooks: The Alan and Shirley Brocker Sliker Culinary Collection

The More You Eat The More You Want

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The front of the trade card begins at the top with the trademark of Cracker Jack which entails the colors red, blue, and white. Below, there is a paragraph describing the product followed by the phrase "The more you eat the more you want." At the bottom, the company name and address are listed in blue lettering. The back of the trade card contains eleven "Cracker Jack Riddles" written in blue lettering. There are a couple of lines at the bottom describing how one can purchase a full set of Cracker Jack Riddle Cards.

Donor: Sliker, Shirley Brocker

Brand Name: Cracker Jack

Publisher: Rueckheim Bros. and Eckstein, Cracker Jack and Candy Makers (Chicago, Ill.)

1930 (ca.)

12.7 x 7.3 cm

Trade Cards

Language: English

Key term: Trademarks

Copyright: Permission is granted from the copyright owner/holder.


Citation: The More You Eat The More You Want. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at

illustration of king running with tray of tarts


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