Description:

The front of the trade card features two separate drawn color illustrations. The illustration on the left features women, men, and children at a market and there are two women pointing to Gardner & Seymour flour barrels. The title "Gardner & Seymour Make The Best Flour" is written in the top left corner in black and yellow lettering. The illustration on the right contains a woman, son, and daughter sampling cakes. Along the bottom, there are facsimiles of barrel tops. The back of the trade card begins at the top with "Patent Roller Flour" written in black lettering and continues with a promotion about the Hungarian System of Gradual Reduction processing (a method of using steel rollers.) At the bottom, there are five steps written to make the very best bread and cake.