Description:

The front cover of the single-fold trade card includes text that reads Franklin Mills Flour, "The Flour Of The Family," Best In The World For Health & Economy. The color drawing on the front cover includes a Benjamin Franklin red seal, plus a Liberty maiden dressed in a toga as she places a laurel wreath on Franklin's head. The women is leaning her right leg against a flour barrel. The barrel's label reads The Franklin Mills Fine Flour Of The Entire Wheat, Lockport, N.Y., U.S.A. The back cover of the trade card features a red seal behind a pink ruffled hand and arm holding a box of Wheatlet. Text reads Wheatlet A Delicate & Delicious Breakfast Food, All Of The Wheat That's Fit To Eat, The Franklin Mills Company, Lockport, N.Y., U.S.A. The front and back covers have a wraparound gold edge. The inside two panels offer promotional text for Franklin Mills Fine Flour and Wheatlet Breakfast Food.