Description:

This is a metamorphic folder which contains a little boy becoming a school boy and then a man. The front panel features an illustration of a little boy with brown hair holding a red ball. Below the illustration, the title "Watch Him Grow!" is written in blue lettering. The back panel begins at the top with two different boxes of Ry-Krisp followed by the phrase "Popular at all meals" and a couple paragraphs describing the product. At the bottom, the phrase "Buy from your grocer" is listed in blue lettering. The inside panels feature two recipes called "Purina Whole Wheat Pancakes or Waffles" and "Purina Whole Wheat Muffins." Both include all ingredients needed along with step by step directions. The inside panels also contain five panels of promotions for various products from Purina Mills. The items include New Oata, Purina Whole Wheat Flour, The Whole Wheat Cereal, Ralston Wheat Flakes and Ry-Krisp. Each are given a color picture plus a detailed description and uses for the product.