Description:

The front of the trade card has three sections. Each section consist of a drawn color illustration of an Indian on horse back. At the bottom of each section, "XXXX Coffee" is stated in brown lettering below a bend strip for procession of Indians. The back of the trade card is also split into three sections. The first section begins with the phrase "Look for these" and continues to list certain items that can be found in packages. The second section is titled "Directions." This section has a paragraph explaining how to make a full parade with the Indians. The third section consists of the title "Rough Riders of the World." Along the bottom of each section, the phrase "McLaughlin's XXXX Coffee" is listed. The card is not intact but is missing at least one cutout.