Ayer's American Almanac 
This gold pamphlet has "Ayer's American Almanac 1920 - Sixty-Eighth Year Of Publication" in black above a large drawing of a lion's head. Below is "Ayer's Hair Vigor Does Not Color The Hair" in red above "Published by Dr. J. C. Ayer & Co., Practical and Analytical Chemists, Lowell, Mass., U.S.A." in black. There is a frame of a thin black line and a Victorian deco line. The back cover has a black frame with a drawing of a woman holding her long hair below two bottles, one with Ayer's and the other with Hair Vigor. Inset at the bottom of the drawing is "Ayer's Hair Vigor" above "Does Not Color the Hair." Between two bottles of Ayer's Hair Vigor is a box with "Checks Falling Hair, Removes Dandruff, Promotes Growth, An Elegant Dressing." Below a thin black line is "This Almanac Is Presented By" above stamped "Garner Drug Store, 225 N. Wash. Ave., Lansing, Mich." At the bottom is a promo for Ayer's products and the company name and address. There is a red string through one hole punched in the upper left corner. The front end page has a double-line frame and lists Formulas for Ayer's Cherry Pectoral, Ayer's Sarsaparilla, Ayer's Pills, Ayer's Malaria and Ague Remedy and Ayer's Hair Vigor. The back end page has "Always Believed In Doctors" with quotes from Dr. Ayers which appeared in Ayer's almanacs from 1854 to 1864. Almanac information includes a page on eclipses, morning and evening stars and chronological cycles for 1920 and a page for each month with moon phases, times for sun rises, sun sets and moon sets, events from 1700 to 1800 and several jokes at the bottom ("A man learns most who begins at the bottom. How about the fellow who is learning to swim?"). Several pages promote Ayer's products and all the ailments they relieve and numerous cautions to consult a doctor first. There is one page, "Clear as a Whistle," which reiterates the Ayer's stance that alcohol is harmful and should not be in any family medicines. They do, however, say, "If your doctor says you need whisky, or wine, or brandy, then follow his advice. We have no criticism to make in such cases; for his word should be final on all medical questions. There are no page numbers.View this piece: jpg pdf
Donor: Sliker, Shirley Brocker
Publisher: Dr. J.C. Ayer and Co. (Lowell, Mass.)
19.5 x 12.5 cm
Copyright: This item is in the public domain.
Citation: Ayer's American Almanac . The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at http://www.lib.msu.edu/exhibits/sliker/detail.jsp?id=6611