Ayer's American Almanac 
This tan pamphlet has "Ayer's American Almanac 1917 - Sixty-Fifth Year Of Publication" in black above a large drawing of a lion's head. Below is "Ayer's Hair Vigor Does Not Color The Hair" in red above "Published by Dr. J. C. Ayer & Co., Practical and Analytical Chemists, Lowell, Mass., U.S.A." in black. There is a frame of a thin black line and a Victorian deco line. The back cover has a black frame with a drawing of a woman with wavy black hair to the left of "Ayer's Hair Vigor Does not Color the Hair: Checks Falling Hair, Removes Dandruff, Promotes Growth, An Elegant Dressing." Below a thin black line is "This Almanac Is Presented By" above stamped "W.J. Tillitson, Laingsburg, Mich. 100." Below is a promo for Ayer's products and the company name and address. There is a red string through one hole punched in the upper left corner. The front end page has a double-line frame and lists Formulas for Ayer's Cherry Pectoral, Ayer's Sarsaparilla, Ayer's Pills and Ayer's Malaria and Ague Remedy. Below are instructions to "Show These Formulas" to your doctor" with "The Doctor Comes First of All" at the bottom. The back end page is headed, "You Will enjoy This Page" which is reprinted from the first edition of Ayer's Almanac in 1853A brief introduction to the almanac is followed by a wordy promotion for Ayer's Cherry Pectoral. Almanac information includes a page on eclipses, morning and evening stars and chronological cycles for 1917 and a page for each month with moon phases, times for sun rises, sun sets and moon sets, interesting events on days of that month and several jokes at the bottom ("Did you ever see a company of women perfectly silent? Yes, once. Some one had asked which of those present was the eldest."). Several pages promote Ayer's products and all the ailments they relieve and numerous cautions to consult a doctor first. There is one page, "Wine=Whisky=Brandy=Alcohol," which warns of the dangers of alcohol and explains why Ayer's products contain no alcohol. There are no page numbers.
Donor: Sliker, Shirley Brocker
Publisher: Dr. J.C. Ayer and Co. (Lowell, Mass.)
19.5 x 12.5 cm
- First Aid
- Hair Tonic
- Cough Medicines
Copyright: This item is in the public domain.
Citation: Ayer's American Almanac . The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at http://www.lib.msu.edu/exhibits/sliker/detail.jsp?id=6607