"U m-m-m But It's Good!"
The front panel has the title in the upper right corner in red lettering. There is a drawing of a girl feeding her younger sibling. Below that is a drawing of a Kellog's Toasted Wheat Biscuit box. At the bottom in red lettering is 'The right kind of a breakfast' and in black lettering 'Don't overlook special coupon on back cover.' The back panel has two rectangles. The blue one has three plates with a biscuit on each with different toppings. The yellow one is the coupon for "The Adventures of Willie Winters." The inside panels have drawings of children in the bottom left corner playing with a hoop and a drawing of two doctors in the upper right hand corner. Going at a diagonal from upper left corner to lower right corner is text that is a promotion.
Donor: Sliker, Shirley Brocker
Brand Name: Kellogg's
Publisher: Battle Creek Toasted Corn Flakes Co. (Battle Creek, Mich. ; Toronto, Ont.)
13.7 x 8.9 cm
Copyright: This item is in the public domain.
Citation: "U m-m-m But It's Good!". The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at http://www.lib.msu.edu/exhibits/sliker/detail.jsp?id=6531