Little Cookbooks: The Alan and Shirley Brocker Sliker Culinary Collection

The Latest Thing In Cereals. What's That New Food?

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The front of the card shows a small boy with knickers and a hat standing in front of a counter. There is a grocer behind the counter. "The latest thin in Cereals" is to the right of the grocer in black lettering. To the right of the boy is "What's That New Food? in black lettering. The back of the card has a promotion for Eat Krumbles with a guarantee from the company. When the front of the card is open, the small boy has turned around to point. The left side is yellow with Kellogg's in red lettering above a blue banner with Krumbles in white lettering. Below that is a promotion for Krumbles.

Donor: Sliker, Shirley Brocker

Brand Name: Kellogg's

Publisher: Kellogg Co. (Battle Creek, Mich.)

1912 (ca.)

15.9 x 8.6 cm

Moveable Advertising Cards

Language: English

Key Terms:

Copyright: This item is in the public domain.


Citation: The Latest Thing In Cereals. What's That New Food?. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at

illustration of king running with tray of tarts


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