Little Cookbooks: The Alan and Shirley Brocker Sliker Culinary Collection

Jones Hungarian Superlative

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The front of the card features a blue and white drawing of a flour barrel on its side, with the brand logo serving as the top of the barrel. Text in the red and yellow logo reads Jones Hungarian Superlative. Blue text (some underlined in red) takes up the rest of the front, beginning Make The Best Bread, Make The Whitest Bread, Make The Most Bread Of Any Flour Manufactured. If You Have Not Used Jones' Superlative Flour, Try It Next Time - You Will Agree With Us That It Is The Best Flour For Family Use. Additional text indicates it is Manufactured By Hecker-Jones-Jewell Milling Co., New York, followed by manufacturers' representatives in Boston. The back side of the card includes seven Astonishing Truths that tour the benefits of Jones' Superlative Flour.

Donor: Sliker, Shirley Brocker

Brand Name: Hecker's

Publisher: Hecker-Jones-Jewell Milling Co. (New York, N.Y.)

1890 (ca.)

18.1 x 10.8 cm

Trade Cards

Language: English

Key term: Flour

Copyright: This item is in the public domain.


Citation: Jones Hungarian Superlative. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at

illustration of king running with tray of tarts


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