Little Cookbooks: The Alan and Shirley Brocker Sliker Culinary Collection

True Height Can [KC Baking Powder Order Book]

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The beige wraparound cover of this order book is reinforced with tape on the left and has one hole punch in the upper left corner. A large color drawing of a can of KC Baking Powder is in the center with "True Height Can" at the top, "Millions Of Pounds Have Been Used By Our Government" on the right edge and "Manufactured By Baking Powder Specialists" at the bottom. The back cover is the same with printing at the top, bottom and left edge. The front end page has Grocer's Want Book followed by messages to the grocer on how to use this order book to list items low in stock and promoting KC Baking Powder. Jaques Mfg. Co., Sixteenth and Canal Sts., Chicago is at the bottom. The back end page is a promotion for KC Baking Powder. The first page promotes the quality of KC Baking Powder and how it is economical and efficient. The next page tells grocers how KC Baking Powder protects their profits by not distributing free sample packages. The last page explains how "Advertising Quality Foods Produces Profitable Repeat Business." Each of the lined pages has a printed fact about KC Baking Powder at the top and pencil notations of products and inventory amounts. There are no page numbers.

Donor: Sliker, Shirley Brocker

Brand Name: KC Baking Powder

Publisher: Jaques Mfg. Co. (Chicago, Ill.)

1939 (ca.)

21.2 x 9.8 cm


Language: English

Key Terms:

Copyright: This item is under copyright.


Citation: True Height Can [KC Baking Powder Order Book]. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at

illustration of king running with tray of tarts


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