Little Cookbooks: The Alan and Shirley Brocker Sliker Culinary Collection

Nesco The Automatic Electric Roaster Set The Clock And Go


The front cover has blue and white lines at the top and bottom. The large color drawing shows a woman in a green checked suit with a red hat and purse setting the timer on a NESCO Roaster as she is ready to leave the house. The background is light blue. On the left is a dark blue block with NESCO The Automatic Electric Roaster in white and red lettering. Inset at the top of the drawing is Set The Clock And Go in darker blue lettering. In the upper left is a color drawing of a cuckoo clock with the bird announcing the time. The back page has the Nesco Logo in gray and bright pink above the company name and address: National Enameling and Stamping Company, Milwaukee, Wisconsin. The front end page has a full color drawing of a Nesco Automatic Electric Roaster with "It's a Richer Life With a Nesco" in bright pink lettering on the right. The back end page has "Set the Clock . . . and Go" in bright pink lettering with a summation of the information in the pamphlet. At the lower left is a small reprint of the drawing on the front cover with two thin pink lines directed to a large color drawing of a Nesco Roaster on the last page. On the front of the roaster cabinet are four color drawings which depict the woman enjoying leisure time outside the kitchen. The first three pages emphasize, with illustrations, that the greatest advantage to the Nesco Automatic Electric Roaster is getting the housewife out of the kitchen to do more important things: play bridge, golf, shop, work "if you must," movies, needed rest, or drive. The following pages provide other benefits of versatility and efficiency and showcase the roaster's features. Several pages show the various models of Nesco Automatic Electric Roasters, Nesco standard roasters and casseroles and accessories. Each page has color drawings. There are no page numbers.

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Donor: Wineberg, Susan

Brand Name: NESCO Electric Cooking Products

Publisher: National Enameling and Stamping Co. (Milwaukee, Wis.)


20.3 x 30.5 cm


Language: English

Key Terms:

Copyright: Permission is granted from the copyright owner/holder.


Citation: Nesco The Automatic Electric Roaster Set The Clock And Go. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at

illustration of king running with tray of tarts


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