Little Cookbooks: The Alan and Shirley Brocker Sliker Culinary Collection

[Take One; They Are Lovely. Mama Used Fleischmann's Yeast...]

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There are twelve calendar trade cards in this collection. Each has one month printed on one side with two machine punched holes at the top. January has a little blonde girl holding a biscuit in her left hand with a large red Fleischmann's seal behind her. The bottom reads, "Take one; they are lovely. Mama used Fleischmann's Yeast." February shows Laplanders surrounded by ice and bright colors. There is a salesman in a Fleischmann and Co. Compressed Yeast one-horse open sleigh handing a package to a woman. The bottom reads, "Well I declare! Its' [sic] everywhere." March shows a cook in a window holding a rolling pin and shouting down to an errand boy, "Say! Georgie don't forget that cake of Fleischmann's Yeast." There are clovers in the center. April has a circular drawing of a waitress serving her mistress inside of a sun with birds flying overhead. Below is a crescent moon that reads, "Waitress: 'Yes, cook tried that new yeast, the grocer sent us yesterday.' Mistress: 'Well tell her that in future, to use only Fleischmann's Yeast and to look well at the label, there are so many imitations.'" May has a little girl pushing a package toward a grocer. There is a country scene in the corner with the edge of the grocery store drawing curled up to read, "Mama sent me back with this cake because it isn't Fleischmann's Yeast even if it has a yellow label." June shows a black woman serving a tray of biscuits to a man sitting in chair holding a biscuit in each hand. They are surrounded by flowers and the corner reads, "'Sperience hab obercome my avershun for Fleischmann's Yeast." July has a hobo handing a loaf of bread to a maid behind large sacks of flour and a dog asleep in a dog house. On top of the doghouse reads, "Is this bread made with Fleischmann's Yeast? If not I don't want it." August shows a crowd admiring baked goods on display at a fair. The top of the display reads, "Baked with Fleischmann and Co.'s Yeast. First Prize." September has a little girl showing a loaf of bread to her mother sitting with a book while the maid stands at the kitchen door. The top reads, "Mama! Mary says Fleischmann's Yeast makes the best bread we ever had." October shows a black woman cook standing at the stove stirring something in a skillet with her mistress at the door. The corner reads, "Mistress: 'Well cook: as long as buckwheat flour is in season we must have buckwheat cakes for breakfast, what yeast will you use?' Cook: 'Fleischmann's Yeast ma'am is my choice I can make anything in de bakin line wif it. It's a right smart yeast.'" November shows a male baker putting a loaf of bread on a wooden paddle into a bake oven with flowers in the bottom left corner. The top reads, "All goods baked in this house are leavened with Fleischmann and Co.'s Compressed Yeast." December has three panels. The top panel has a Christmas tree and an angel. The middle panel has a family sitting around a projector while the screen reads, "Use Fleischmann and Co.'s Compressed Yeast for bakings of every kind." The bottom panel shows toys under the Christmas tree with the calendar on a block. The top of the block reads, "Change that picture. No advertisements."

Donor: Alan and Shirley Brocker Sliker Endowment Fund

Brand Name: Fleischmann's Yeast

Publisher: Fleischmann and Co. (Cincinnati, Ohio)


16.5 x 12.7 cm

Trade Cards

Language: English

Key Terms:

Copyright: This item is in the public domain.


Citation: [Take One; They Are Lovely. Mama Used Fleischmann's Yeast...]. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at

illustration of king running with tray of tarts


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