Borden's Premium Catalog (July, 1929)
The front cover has a drawing of a woman at a desk counting her coupons and dreaming about all the premiums (a dresser set, a cutting knife set, a tea kettle, a clock, a suitcase, a vase, an iron) she will get with the coupons. Below in a white box are four cans of Star Milk, Darling Milk, Pearl Milk, and Magnolia Brand Milk. It reads, "Bring your labels for redemption to our nearest Premium Store," and lists the different locations in New Jersey. The back cover has a drawing of cans of Pearl, Leader, Peninsular, Star, Challenger, Magnolia, and Star Milk on a dark blue background edged with a green border. A small white panel in the bottom left corner reads, "Save these labels for valuable premiums. The company name was later changed to Borden's Premium Co., Inc. The last page has information written in German and Polish.
Brand Name: Borden's
Publisher: Borden Inc. (Columbus, Ohio)
20.6 x 13.3 cm
Key term: Dairy
Copyright: This item is under copyright.
Citation: Borden's Premium Catalog (July, 1929). The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at http://www.lib.msu.edu/exhibits/sliker/detail.jsp?id=4232