There's a reason
The book is a grey hard cover. The front cover has a picture of one of the office buildings of the Postum Cereal Co., Ltd., Battle Creek, Mich. with a green border around it. The back cover is plain grey. The front end page has a poem: "Here be Art used To soften commerce; And Music to rest the soul From the tire of the day." The title page has a picture of the inside of living room and the text This journey through the factories that make Postum, Grape-nuts and Post Toasties takes you up-stairs, down-stairs and all over the place. There is considerable to see, and "There's a Reason." The first part of the book has pictures of the art that hung in various office buildings. The second part of the book has pictures and history of the making of Postum and other products. There are some pages describing the Post Tavern in Battle Creek, Mich. which was owned by C.W. Post. There is one page with a picture and a discussion of homes that the employees could purchase. The book was written, designed and illustrated by the Advertising Department of Postum Cereal Co., Ltd.., Engraved, printed and bound by the Gage Printing Co., Ltd., Battle Creek, Mich.
Donor: Sliker, Shirley Brocker
Printer: Gage Printing Co., Ltd. (Battle Creek, Mich.)
Brand Name: Post Cereal
Publisher: Postum Cereal Co., Ltd. (Battle Creek, Mich.)
19.1 x 22.9 cm
- Drawn Illustrations Color
- Drawn Illustrations Black and White
- Factory Illustrations
- Photographic Illustrations Black and White
Copyright: This item is in the public domain.
Citation: There's a reason. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at http://www.lib.msu.edu/exhibits/sliker/detail.jsp?id=3818