"JIFFY" A Family Tradition Mixing Business And Old-Fashioned Values
Description:
The front cover is red, white, and blue. The blue is a checked tablecloth with a plate of muffins, one split open and buttered. There are stickers indicating a signed copy and a local author. The back cover has a picture of the factory towers and a brief paragraph about the book. The book is the story of two families uniting and becoming the Chelsea Milling Company. The chapters include: "Ready in a Jiffy"; Cheslea's mill gets rolling; a new century begins; the first Holmes at the helm; the second generation; JIFFY raises profits; tragedy strikes; the third generation; postwar boom; outside the box; an eye for the bottom line; growing pains in the 1950s and 1960s; twins in appearance only; laughter and tears; the fourth generation; driving toward the future; Howard and Dudley; values and business practices; a tour of "Jiffy-ville"; the right ingredients; in their own words; and contributors. There are two bookmarks from the Cranesbill Books store in the front. There are many color and black and white photos throughout the book.
View this piece: jpg pdfDonor: Sliker, Shirley Brocker
Author: Reynolds, Cynthia Furlong
Brand Name: Jiffy Mix
Publisher: Chelsea Milling Co. (Chelsea, Mich.)
2008
248 p.
22.9 x 16.8 cm
Books
Language: English
Key Terms:
- Books Autographed
- History
- Michigan
- Mixes
- Illustrations, Photographic Black and White
- Illustrations, Photographic Color
Copyright: Permission is granted from the copyright owner/holder.
msuspcsbs_jifm_chelseamil6
Citation: Reynolds, Cynthia Furlong. "JIFFY" A Family Tradition Mixing Business And Old-Fashioned Values. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at http://www.lib.msu.edu/exhibits/sliker/detail.jsp?id=3782

