Little Cookbooks: The Alan and Shirley Brocker Sliker Culinary Collection

Jell-O And The Kewpies. 10 Cents A Package. America's Most Famous Dessert


The front cover is red and white with the JELL-O Girl pouring hot water into a tin measuring cup. There are two kewpies on each side of her, one holding a JELL-O mold and the other pointing to the tea kettle, assisting the JELL-O Girl. There is an open box of strawberry JELL-O on the counter in front of her. At the top, the title "JELL-O and The Kewpies is written in red lettering. The back cover features four kewpies, two adjacent to the JELL-O box and the other two are tacking up a sign reading "Be sure that JELL-O is on the package you get." The back cover states "JELL-O is sold only in packages like the one guarded by the kewpies. The famous JELL-O desserts can not be made of any thing sold in any other kind of package." There is a short biography of Rose O'Neil and the six authors of JELL-O pamphlet on the back of the front end page. The inside pages are dedicated to various JELL-O recipes including Tropical Dessert, JELL-O Fruit Cocktail, Peach Surprise, Berry Frappe, Cherry JELL-O, and Banana Layer JELL-O. At the centerfold, there are nine drawn colored illustrations of different JELL-O desserts. Towards the back, there is an insert for JELL-O Ice Cream Powder that contains illustrations of various desserts.

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Donor: Sliker, Shirley Brocker

Brand Name: Jell-O

Publisher: Genesee Pure Food Co. (Le Roy, N.Y.)


18 p.

15.6 x 11.1 cm


Language: English

Key Terms:

Copyright: This item is in the public domain.


Citation: Jell-O And The Kewpies. 10 Cents A Package. America's Most Famous Dessert. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at

illustration of king running with tray of tarts


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