William C. Gast Business Library:
Course Guides
- AEE 210 Research Guide
A guide to resources useful for completing the AEE 210 [Approaches to ANR Technology and Information Systems] project.
- ADV 275 - Integrated Strategy
- Library Resources for Brand Reports (Spring 2007)
Library presentation from ADV 275 class sessions on resources to help complete the Brand Report group project.
- Library Resources for Brand Reports (Spring 2007)
- ADV 342 - Account Planning
- ADV 350 - Media Planning
- ADV 875 - Advertising and Public Relations Research
Course guide with links to resources for research methods and conducting a literature review. - CAS 492 - Public Relations Techniques
Course guide and presentation on public relations resources and using Simmons Choices3. - FIM/ABM 424
Presentation for FIM/ABM 424 class on company resources. - HB 375 Hospitality Research Guide
- HB 476 - Hospitality Marketing in Lodging
Powerpoint presentation and links to resources for HB 476
- HB 875 -
Marketing in the Hospitality Industry
Powerpoint presentation and links to resources for HB 875 - MGT 476 International Management
Course Guide and library instruction presentation.
A guide to resources for completing the HB375 assignment.
A guide with useful information and resources for international management.
- MSC 371 Research Guide
- PKG 475 Packaging Economics
A guide to resources useful for completing the MSC 371 Team Project for Procurement & Supply Management students.
A guide to useful resources in finding information on the packaging industry.
- PRO 101 - Developing the Business Leader in You
Course guide and presentation on researching companies and industries and careers in business. - RET 363 - Promotional Strategies in Retailing
- RET 373 - Entrepreneurship
- TSM 351 - Technology Systems Management
PowerPoint presentation and links to research guides for TSM 351