Lux

Advertisement for Lux soap includes two comic strips. The first “Peggy Lux has opened an office 'Happiness Inc.':” How She Helped Anne C." In the first panel “Peggy” reads a letter and remarks to a female friend that “Anne C.” has a “Grand New Job.” The friend reminiscences about when “Anne” came to the office. In the next two panels labeled “What Happened to Anne C.,” a tearful “Anne” confesses to “Peggy” that she can’t keep a job. “Peggy” phones “Anne’s ” former employer about her work record. In the next panel labeled “The Next Day,” “Peggy” tells “Anne” that her problem is caused by “perspiration odor from underthings.” “Peggy’s” solution is to use Lux laundry soap flakes. The next panel, labeled “A Few Weeks Later,” Mr. Godwin, a Clark Gable look-a-like, praises “Miss Anne” for her good work and hints at the possibility of a raise. The final panel has “Peggy Lux” saying “There’s Another Reason Why You Should Lux Undies After Every Wearing,” followed by text and a drawing of a box of Lux. The second comic strip is “Dixie In Hollywood -- The Maid's Night Out." In the first panel, “Lilly” the maid is caught reading “Dixie Darling’s” letters by a man in a suit. In the second panel, a crying “Lilly” confesses to “Dixie” that she read fan letter for advice about her complexion. “Dixie” advises her main to use Lux facial soap. In the third panel, “Lilly” unwraps a package of Lux bars. The next panel “Later” has “Lilly” seated on a couch between two young men. One complains that he’s getting competition for her attention. “Lilly” credits her use of Lux soap. In the final panel, there is a drawing of actress Joan Bennet endorsing Lux soap. There is a drawing of a bar of Lux and its wrapper.

Publication date: 1937-02-07

Size: 23.2 x 34.6 cm

Publisher: Tribune Company

Print type: color

Language:

• English

Subject(s):

• Actresses--American--1930-1940
• Bennett, Joan, 1910-1990
• Correspondence--1930-1940
• Men--Clothing & dress--1930-1940
• Office workers--1930-1940
• Popularity--1930-1940
• Soaps--1930-1940
• Women--Clothing & dress--1930-1940
• Women--Physical characteristics--1930-1940
• Unilever (Firm)--Products--1930-1940
• Deodorants--1930-1940
• Body image--1930-1940
• Women domestics--1930-1940
• Complexion--1930-1940
• Lux, Peggy (Fictitious character)
• Happiness Inc. (Imaginary firm)
• Anne C. (Imaginary character)
• Godwin, Mr. (Imaginary character)
• Darling, Dixie (Fictitious character)

Genre(s):

• Advertisements

Type(s):

• still image
• text

Copyright(s):

• These materials are either in the public domain, according to U.S. copyright law, or permission has been obtained from rights owners. The digital version and supplementary materials are available for all educational uses worldwide.

Is part of:

• The Janet A. Ginsburg Chicago Tribune Image Collection

Source(s):

• Chicago Sunday Tribune (February 7, 1937), p. 11

Format(s):

• application/pdf
• image/jpeg