Fletcher's Castoria

Advertisement for Fletcher's Castoria laxative includes a small comic strip entitled: "Professor kindly helps a young movie star." “Peggy,” obviously modeled on child star Shirley Temple, is out of sorts and refuses to participate in the filming of a movie. Her parents drive her home and speculate that she needs to take a laxative. As they get out of their car, they meet “The Professor” who counsels them to give “Peggy” child-friendly Fletcher's Castoria. In the final panel, “Peggy” has just given a performance that the people on the film set rave about. Also includes a photograph of a baby and a drawing of a “family size” box of Fletcher's Castoria.

Publication date: 1937-02-07

Size: 23.6 x 34.6 cm

Publisher: Tribune Company

Print type: color

Language:

• English

Subject(s):

• Child actors--1930-1940
• Infants--1930-1940
• Laxatives--1930-1940
• Motion picture production & direction--1930-1940
• Parents--1930-1940
• Sterling Drug--Products--1930-1940
• Fletcher's Castoria (Trademark)
• Professor, The (Fictitious character)

Genre(s):

• Advertisements

Type(s):

• still image
• text

Copyright(s):

• These materials are either in the public domain, according to U.S. copyright law, or permission has been obtained from rights owners. The digital version and supplementary materials are available for all educational uses worldwide.

Is part of:

• The Janet A. Ginsburg Chicago Tribune Image Collection

Source(s):

• Chicago Sunday Tribune (February 7, 1937), p. 7

Format(s):

• application/pdf
• image/jpeg