Palmolive Soap

Advertisement for Palmolive first shows the comic strip “Only 22 But on the Shelf” which depicts of a woman being depressed because she can’t get a date because of her dry “middle age” skin. A female friend suggests that she consult with “beauty expert Paul of Fifth Avenue.” Paul recommends that she use only Palmolive Soap. In a separate panel a there is a signed testimonial signed by Paul of Fifth Avenue. A photo of him is about the text. In the final panel the woman, wearing an evening gown, is dancing with a man while three other men try to cut in. All the men wear white dinner jackets, black bow ties, and black slacks. A photo next to the last panel shows the woman with a man in a white dinner jacket. He kisses her hand. There is a drawing the infant Dionne quintuplets and a package of Palmolive soap.

Publication date: 1937-07-11

Copyright date: 1937

Size: 36.4 x 26.7 cm

Publisher: Tribune Company

Print type: color

Language:

• English

Subject(s):

• Palmolive Company--Products--1930-1940
• Soaps--1930-1940

Genre(s):

• Advertisements

Type(s):

• still image
• text

Copyright(s):

• These materials are either in the public domain, according to U.S. copyright law, or permission has been obtained from rights owners. The digital version and supplementary materials are available for all educational uses worldwide.

Is part of:

• The Janet A. Ginsburg Chicago Tribune Image Collection
• The Janet A. Ginsburg Chicago Tribune Advertisement Collection

Source(s):

• Chicago Sunday Tribune (July 11, 1936), p. 12

Format(s):

• application/pdf
• image/jpeg