Johnson's Glo-Coat

Advertisement for S.C. Johnson & Son’s Glo-Coat, a product used to finish floors, features the comic strip “Mrs. Whitman’s Dilemma: For Once She Takes a Man’s Advice.” In the first panel “Mrs. Whitman” is distressed at how “dingy” her kitchen floor looks. The second panel has her visiting her husband (dressed in a three-piece suit) at his office where she remarks to him how nice the highly-trafficked floor looks. In the third panel she consults with the office building’s superintendent (also dressed in a three piece suit) who recommends Glo-Coat. The final panel has “Mrs. Whitman” admiring her shining floor that has been treated with Glo-Coat. The ad also includes images of a container of Glo-Coat and a woman pouring Glo-Coat on a floor prior to mopping it.

Publication date: 1934-10-21

Size: 18.5 x 15.5 cm

Publisher: Tribune Company

Print type: grayscale

Language:

• English

Subject(s):

• Men--Clothing & dress--1930-1940
• Office workers--1930-1940
• Women--Clothing & dress--1930-1940
• Whitman, Mrs. (Fictitious character)
• Floors--1930-1940
• Floor polish--1930-1940
• Offices--1930-1940
• Mops & mopsticks--1930-1940
• S.C. Johnson & Son--Products--1930-1940
• Glo-Coat (Trademark)

Genre(s):

• Advertisements

Type(s):

• still image
• text

Copyright(s):

• These materials are either in the public domain, according to U.S. copyright law, or permission has been obtained from rights owners. The digital version and supplementary materials are available for all educational uses worldwide.

Is part of:

• The Janet A. Ginsburg Chicago Tribune Image Collection

Source(s):

• Chicago Sunday Tribune (October 21, 1934), p. 4

Format(s):

• application/pdf
• image/jpeg