He went and told his mother : Lifebuoy

Advertisement for Lever Brothers’ Lifebuoy Health Soap in comic strip format. In the first panel, “Mrs. Allen” gives a rose to “Teddy,” a young boy, who says that it will cheer up his mother. In the second panel labeled “The Next Day,” “Mrs. Allen” speaks to a female friend about “Teddy’s” mother; the friend says the mother has a body odor problem. “Teddy” overhears the conversation. The third panel shows the boy reporting to his mother about the conversation he overheard while the mother is doing hand embroidery. In the fourth panel, the mother decides that she should use Lifebuoy to address the body odor problem. The next panel, labeled “A Week Later,” the mother and “Teddy” comment on Lifebuoy’s effectiveness. The final panel shows “Mrs. Allen” inviting the two to go to the movies. Finally, there is a drawing of a box of Lifebuoy. Above a man compliments a woman about her complexion.

Publication date: 1933-07-09

Size: 21.5 x 35 cm

Publisher: Tribune Company

Print type: color

Language:

• English

Subject(s):

• Embroidery--1930-1940
• Lever Brothers Company--Products--1930-1940
• Roses--1930-1940
• Soaps--1930-1940
• Women--Clothing & dress--1930-1940
• Women--Physical characteristics--1930-1940
• Boys--Clothing & dress--1930-1940
• Neighbors--1930-1940
• Mother and child--1930-1940
• Body image--1930-1940
• Complexion--1930-1940
• Allen, Mrs. (Fictitious character)

Genre(s):

• Advertisements

Type(s):

• still image
• text

Copyright(s):

• These materials are either in the public domain, according to U.S. copyright law, or permission has been obtained from rights owners. The digital version and supplementary materials are available for all educational uses worldwide.

Is part of:

• The Janet A. Ginsburg Chicago Tribune Image Collection

Source(s):

• Chicago Sunday Tribune (July 9, 1933), Part 4/Comics, p. 5

Format(s):

• application/pdf
• image/jpeg